Safe Play People

Safe Play Team

Kent Applegate - Director / Sales Manager

Abbey Rubiolo – Sales & Design Consultant

Kelly Hamilton – Sales & Design Consultant

Cooper Applegate - Sales & Design Consultant

Sue Lohman – Design & Sales Support

Michelle Applegate – Administration Manager & Level 3 Playground Inspector

Denae Ioannou - Administration Officer


Kent Applegate, Director / Sales Manager

Kent has over a decade of experience designing and selling playground equipment for councils and developers all over Australia.  With four kids of his own, Kent understands play, appreciates the benefits of providing risk taking experience to children of all developmental stages, and consistently thinks outside the box to deliver results unique to the project.

Kent will consistently deliver on his promises and work with the project team to ensure that you are always happy with the outcomes delivered. The dad jokes and laughter are a free added bonus!


Abbey Rubiolo, Sales & Design Consultant

Abbey is a playground designer extraordinaire with a degree in industrial design. Her years of experience in designing playgrounds mixed with her bubbly personality make for a great future as a Sales and Design Consultant at Safe Play. She has a love of really fun designs, capturing interest and ensuring people get the most joy possible from a product, website, brochure or social media post.

Abbey is always up for a challenge and is excited to exceed expectations when it comes to her clients.


Kelly Hamilton, Sales & Design Consultant

Kelly brings a great sense of humour and a strong sales history to the team. New to the industry and with an ability to absorb information quickly, Kelly has hit the ground running and is already designing amazing play spaces that offer both play and developmental value to the children.

Kelly's advocacy for children and ability to build rapport makes her a brilliant asset in stakeholder consultations.


Cooper Applegate, Sales & Design Consultant

Cooper’s background in selling luxury cars has trained him well for a seamless, high-end sales experience. His love of sports, the outdoors, and fun is easily demonstrated in his playground designs where he creates a space that offers challenge, excitement, and opportunity to strengthen the physical development of the user.

He’s very tall, basketball mad and a super friendly guy that has years of experience coaching children of all ages. With qualifications in both sports management and coaching, he brings a new element to the team and into any play space that will leave kids entertained for an endless time.


Sue Lohman, Design & Sales Support

Sue has a Business College Diploma in Office Administration and is experienced in all aspects of office management. Sue's design strengths and staff training skills are immeasurable and without her we'd probably still be hand drawing our presentations! She assists our team in the preparation of CAD drawings for presentation, reviewing compliance to the standards and all with the patience of a saint. 

Sue combines creative design skills and knowledge of play equipment and materials to produce considered concept plans and documentation using our CAD programme. The team certainly benefits from Sue’s valuable skill set.


Michelle Applegate, Administration Manager and Level 3 Playground Inspector

Michelle is a Level 3 Playground Inspector and is 'the Donna' of our team - the Suits vs West Wing debate is ongoing. Her background of auditing and accreditation compliance ensures our systems are strong, always improving and running smoothly. She oversees all aspects of Safe Play's operations, administration and finances.

Michelle is the main point of contact for matters relating to playground audits, accounts and finances.


Denae Ioannou, Administration Officer

Denae is quite often your first point of contact at the offices of Safe Play Australia - greeting you as you enter, answering your phone calls and directing your enquiry. While maintaining many of the day-to-day administration responsibilities, Denae primarily facilitates the requests and requirements from the Administration Manager and Director.

With a background in office administration, her friendly demeanour, and a willingness to assist wherever with whatever, Denae is both a support and an asset; consistently creating and maintaining excellent customer relationships and team operations.


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